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This “how to” guide was constructed for B2B content marketers as well as those looking for ways to nurture customers at different buying stages with the most effective and personalized forms of content. Additional topics include the following: 

• What are the typical B2B buyer stages and how to identify them for your company

• What types of content move customers through a more engaged and rewarding relationship?

• How Customer Lifecycle Marketing and content marketing intersect to boost customer lifetime value

According to CMI's 2015 B2B Content Marketing Benchmarks and Trends, marketers who have a documented content marketing strategy and follow it very closely are 35% more likely to succeed. Additionally, content marketing is 62% less expensive than traditional marketing (Demand Metric).

Win. Keep. Grow. Right On Interactive.